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Popular Web Designs

54 real-world design systems ready for use when generating HTML/CSS. Each template captures a site's complete visual language: color palette, typography hierarchy, component styles, spacing system, shadows, responsive behavior, and practical agent prompts with exact CSS values.

Related design skills

  • claude-design — use for the design process and taste (scoping a brief, producing variants, verifying a local HTML artifact, avoiding AI-design slop). Pair it with this skill when the user wants a thoughtfully-designed page styled after a known brand: claude-design drives the workflow, this skill supplies the visual vocabulary.
  • design-md — use when the deliverable is a formal DESIGN.md token spec file, not a rendered artifact.

How to Use

  1. Pick a design from the catalog below
  2. Load it: skill_view(name="popular-web-designs", file_path="templates/<site>.md")
  3. Use the design tokens and component specs when generating HTML
  4. Pair with the generative-widgets skill to serve the result via cloudflared tunnel

Each template includes a Hermes Implementation Notes block at the top with:

  • CDN font substitute and Google Fonts <link> tag (ready to paste)
  • CSS font-family stacks for primary and monospace
  • Reminders to use write_file for HTML creation and browser_vision for verification

HTML Generation Pattern

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <title>Page Title</title>
  <!-- Paste the Google Fonts <link> from the template's Hermes notes -->
  <link href="https://fonts.googleapis.com/css2?family=..." rel="stylesheet">
  <style>
    /* Apply the template's color palette as CSS custom properties */
    :root {
      --color-bg: #ffffff;
      --color-text: #171717;
      --color-accent: #533afd;
      /* ... more from template Section 2 */
    }
    /* Apply typography from template Section 3 */
    body {
      font-family: 'Inter', system-ui, sans-serif;
      color: var(--color-text);
      background: var(--color-bg);
    }
    /* Apply component styles from template Section 4 */
    /* Apply layout from template Section 5 */
    /* Apply shadows from template Section 6 */
  </style>
</head>
<body>
  <!-- Build using component specs from the template -->
</body>
</html>

Write the file with write_file, serve with the generative-widgets workflow (cloudflared tunnel), and verify the result with browser_vision to confirm visual accuracy.

Font Substitution Reference

Most sites use proprietary fonts unavailable via CDN. Each template maps to a Google Fonts substitute that preserves the design's character. Common mappings:

| Proprietary Font | CDN Substitute | Character | |---|---|---| | Geist / Geist Sans | Geist (on Google Fonts) | Geometric, compressed tracking | | Geist Mono | Geist Mono (on Google Fonts) | Clean monospace, ligatures | | sohne-var (Stripe) | Source Sans 3 | Light weight elegance | | Berkeley Mono | JetBrains Mono | Technical monospace | | Airbnb Cereal VF | DM Sans | Rounded, friendly geometric | | Circular (Spotify) | DM Sans | Geometric, warm | | figmaSans | Inter | Clean humanist | | Pin Sans (Pinterest) | DM Sans | Friendly, rounded | | NVIDIA-EMEA | Inter (or Arial system) | Industrial, clean | | CoinbaseDisplay/Sans | DM Sans | Geometric, trustworthy | | UberMove | DM Sans | Bold, tight | | HashiCorp Sans | Inter | Enterprise, neutral | | waldenburgNormal (Sanity) | Space Grotesk | Geometric, slightly condensed | | IBM Plex Sans/Mono | IBM Plex Sans/Mono | Available on Google Fonts | | Rubik (Sentry) | Rubik | Available on Google Fonts |

When a template's CDN font matches the original (Inter, IBM Plex, Rubik, Geist), no substitution loss occurs. When a substitute is used (DM Sans for Circular, Source Sans 3 for sohne-var), follow the template's weight, size, and letter-spacing values closely — those carry more visual identity than the specific font face.

Design Catalog

AI & Machine Learning

| Template | Site | Style | |---|---|---| | claude.md | Anthropic Claude | Warm terracotta accent, clean editorial layout | | cohere.md | Cohere | Vibrant gradients, data-rich dashboard aesthetic | | elevenlabs.md | ElevenLabs | Dark cinematic UI, audio-waveform aesthetics | | minimax.md | Minimax | Bold dark interface with neon accents | | mistral.ai.md | Mistral AI | French-engineered minimalism, purple-toned | | ollama.md | Ollama | Terminal-first, monochrome simplicity | | opencode.ai.md | OpenCode AI | Developer-centric dark theme, full monospace | | replicate.md | Replicate | Clean white canvas, code-forward | | runwayml.md | RunwayML | Cinematic dark UI, media-rich layout | | together.ai.md | Together AI | Technical, blueprint-style design | | voltagent.md | VoltAgent | Void-black canvas, emerald accent, terminal-native | | x.ai.md | xAI | Stark monochrome, futuristic minimalism, full monospace |

Developer Tools & Platforms

| Template | Site | Style | |---|---|---| | cursor.md | Cursor | Sleek dark interface, gradient accents | | expo.md | Expo | Dark theme, tight letter-spacing, code-centric | | linear.app.md | Linear | Ultra-minimal dark-mode, precise, purple accent | | lovable.md | Lovable | Playful gradients, friendly dev aesthetic | | mintlify.md | Mintlify | Clean, green-accented, reading-optimized | | posthog.md | PostHog | Playful branding, developer-friendly dark UI | | raycast.md | Raycast | Sleek dark chrome, vibrant gradient accents | | resend.md | Resend | Minimal dark theme, monospace accents | | sentry.md | Sentry | Dark dashboard, data-dense, pink-purple accent | | supabase.md | Supabase | Dark emerald theme, code-first developer tool | | superhuman.md | Superhuman | Premium dark UI, keyboard-first, purple glow | | vercel.md | Vercel | Black and white precision, Geist font system | | warp.md | Warp | Dark IDE-like interface, block-based command UI | | zapier.md | Zapier | Warm orange, friendly illustration-driven |

Infrastructure & Cloud

| Template | Site | Style | |---|---|---| | clickhouse.md | ClickHouse | Yellow-accented, technical documentation style | | composio.md | Composio | Modern dark with colorful integration icons | | hashicorp.md | HashiCorp | Enterprise-clean, black and white | | mongodb.md | MongoDB | Green leaf branding, developer documentation focus | | sanity.md | Sanity | Red accent, content-first editorial layout | | stripe.md | Stripe | Signature purple gradients, weight-300 elegance |

Design & Productivity

| Template | Site | Style | |---|---|---| | airtable.md | Airtable | Colorful, friendly, structured data aesthetic | | cal.md | Cal.com | Clean neutral UI, developer-oriented simplicity | | clay.md | Clay | Organic shapes, soft gradients, art-directed layout | | figma.md | Figma | Vibrant multi-color, playful yet professional | | framer.md | Framer | Bold black and blue, motion-first, design-forward | | intercom.md | Intercom | Friendly blue palette, conversational UI patterns | | miro.md | Miro | Bright yellow accent, infinite canvas aesthetic | | notion.md | Notion | Warm minimalism, serif headings, soft surfaces | | pinterest.md | Pinterest | Red accent, masonry grid, image-first layout | | webflow.md | Webflow | Blue-accented, polished marketing site aesthetic |

Fintech & Crypto

| Template | Site | Style | |---|---|---| | coinbase.md | Coinbase | Clean blue identity, trust-focused, institutional feel | | kraken.md | Kraken | Purple-accented dark UI, data-dense dashboards | | revolut.md | Revolut | Sleek dark interface, gradient cards, fintech precision | | wise.md | Wise | Bright green accent, friendly and clear |

Enterprise & Consumer

| Template | Site | Style | |---|---|---| | airbnb.md | Airbnb | Warm coral accent, photography-driven, rounded UI | | apple.md | Apple | Premium white space, SF Pro, cinematic imagery | | bmw.md | BMW | Dark premium surfaces, precise engineering aesthetic | | ibm.md | IBM | Carbon design system, structured blue palette | | nvidia.md | NVIDIA | Green-black energy, technical power aesthetic | | spacex.md | SpaceX | Stark black and white, full-bleed imagery, futuristic | | spotify.md | Spotify | Vibrant green on dark, bold type, album-art-driven | | uber.md | Uber | Bold black and white, tight type, urban energy |

Choosing a Design

Match the design to the content:

  • Developer tools / dashboards: Linear, Vercel, Supabase, Raycast, Sentry
  • Documentation / content sites: Mintlify, Notion, Sanity, MongoDB
  • Marketing / landing pages: Stripe, Framer, Apple, SpaceX
  • Dark mode UIs: Linear, Cursor, ElevenLabs, Warp, Superhuman
  • Light / clean UIs: Vercel, Stripe, Notion, Cal.com, Replicate
  • Playful / friendly: PostHog, Figma, Lovable, Zapier, Miro
  • Premium / luxury: Apple, BMW, Stripe, Superhuman, Revolut
  • Data-dense / dashboards: Sentry, Kraken, Cohere, ClickHouse
  • Monospace / terminal aesthetic: Ollama, OpenCode, x.ai, VoltAgent

54 real design systems (Stripe, Linear, Vercel) as HTML/CSS.

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↓ Download popular-web-designs.zip
Install
# Install path
~/.hermes/skills/creative/popular-web-designs/

# One-liner
curl -L https://hermesskins.io/api/items/popular-web-designs/download -o /tmp/popular-web-designs.zip
unzip /tmp/popular-web-designs.zip -d ~/.hermes/skills/creative/popular-web-designs/